LIDL
MOVIE MOMENTS
This film was the fifth in a series of award-winning work produced for our Lidl and Digital Cinema Media partnership. Over the year, Lidl shoppers were able to bring home cinema tickets with their grocery shop, so we decided to bring the offer to life in one family’s home. We sent a heart-warming “movie moment” home with them after every shop, relating to a particular movie release. This of course, was for the long-awaited (and for some parents, long-dreaded) release of Frozen 2.
The campaign took home ‘Best Use of Cinema’ at London’s 2019 Digital Cinema Media Awards and also received a high commendation in the “Best Bespoke for Cinema” category.
© Nicola McCooe