Energy chewing gum brand Blockhead, enables people to do things and do them well, so we wanted to give our followers the opportunity to kick-start their year the best way they could. BLOCKHEAD Basecamp ran over four big days in January and was located in an old repurposed, Victorian bathroom in the heart of London.

The playful copy-led campaign leading up to the event, was a play on cliche motivational lines like “new year, new you” that seem to creep into your social media feed at that time of year.